POSTPALS

Web Design & Development

• Took ownership of incomplete website project mid-development, designing wireframes in Figma and building implementations in Webflow

• Produced 20+ social media assets, including composite videos, product mockups, and launch sizzle reel that generated 10.4k Instagram views in 12 hours

• Managed all website imagery and video content, including color grading, looping, and compression optimization

• Achieved 15%+ on-site conversion rate (above 10% industry benchmark), converting website visitors into Explorers for the pilot testing phase

• Coordinated with marketing team and OCEARCH stakeholders on content strategy while maintaining brand consistency across web, social, and print materials

Product Development (Explorers App)

• Upload and manage creative assets to the explorers app, ensuring all content displays correctly across platforms

• Conduct QA testing of all features and functionality before customer shipping, identifying and logging bugs to the development team

• Collaborate with developers to understand technical implementation and provide creative input on game ideas and features

• Manage admin responsibilities, including feature testing, user experience validation, and troubleshooting errors in real-time environments