POSTPALS

Project Context

• Took ownership of incomplete website project mid-development after initial designer's departure

• Sole creative team member responsible for delivering launch-ready website and marketing materials

• Partnership with OCEARCH for educational startup bridging physical/digital play through ocean science

Web Design & Development

• Designed quick wireframes in Figma, including Product, About Us, and homepage/partner sections

• Built and implemented designs in Webflow, becoming primary developer post-handoff

• Created entire footer design and managed all final copy updates pre-launch

• Selected and optimized all website imagery and video content (color grading, looping, compression)

Creative Assets

• Produced 20+ social media assets, including composite videos and product mockups

• Edited launch sizzle reel that generated 10.4k Instagram views in 12 hours

• Designed AI-generated postcard series for print distribution

• Composited AI-generated marine life with live-action footage for cohesive storytelling

Collaboration & Impact

• Coordinated with internal marketing team and OCEARCH stakeholders on content strategy and campaign alignment

• Maintained brand consistency across web, social, and print while balancing dual audience needs (parent/child)

• Connected real-world shark tracking data with interactive children's content