PostPals

Project Overview

• Visual content for an educational startup bridging physical/digital play for children

• Partnership with OCEARCH (ocean science/shark tracking) for pre-launch campaign

• 20+ social media assets, composite videos, product mockups, and investor materials

Key Deliverables

• Social media graphics and videos (8 posted) for pre-launch marketing

• Motion graphics integrating AI-generated marine life with live-action footage

• Gen AI Postcard designs for print

• Animated content for interactive digital missions

• Product mockups

• Sizzle reel for investor presentations

Technical Execution

• Composited multiple sources (AI-generated, practical footage) into cohesive narratives

• Balanced educational value with visual engagement for a dual audience (kids/parents)

• Maintained brand consistency across digital and print

• Collaborated with the marketing team on content strategy

Impact

• Building anticipation and audience for upcoming product launch

• Connecting real-world animal tracking with interactive storytelling

• Established a visual foundation for ongoing content pipeline