PostPals

Project Overview

• Created visual content for an educational startup, bridging physical and digital play experiences for children

• Partnership with OCEARCH (ocean science/shark tracking organization) for launch campaign

• Delivered 20+ social media assets and composite videos combining practical footage with digital elements

Key Deliverables

• Social media graphics targeting parent audience - clean, educational aesthetic with cohesive ocean-themed palette

• Motion graphics integrating AI-generated marine life and live-action footage

• Postcard designs merging digital compositing with print requirements

• Animated content supporting interactive digital missions for young learners

Technical Execution

• Composited multiple source materials (AI-generated, practical footage) into cohesive narratives

• Balanced educational value with visual engagement for a dual audience (kids/parents)

• Maintained brand consistency across digital and print deliverables

Impact

• Supported a successful product launch, connecting real-world animal tracking data with interactive storytelling

• Established a visual foundation for the ongoing content pipeline